Read. Decide. Put it to work.

Start with the decision
in front of you.

Four practical paths through the field notes. Each connects a few focused reads to a method you can apply to your own situation.

Leaders choosing what to pilot

Evaluate an AI workflow

Move from a promising demonstration to a test you can trust. Start with the task, build an evaluation set, and compare the full cost of an accepted result.

What to work toward

A pilot brief with a baseline, acceptance criteria, and a decision owner.

Read the AI evaluation guide →

1
Useful AI · 5 min read
RAG or Fine-Tuning? Start With the Failure You Need to Fix
Choose the intervention that matches the actual failure.
Read the guide →
2
Decision Quality · 5 min read
Build an Evaluation Dataset Before Expanding Your AI Pilot
Turn quality expectations into representative test cases.
Read the guide →
3
GTM Systems · 5 min read
Calculate AI Cost per Accepted Task, Not Just per Token
Include review and rework in the cost comparison.
Read the guide →

Teams moving beyond a demo

Prepare for responsible deployment

Follow the data and authority through the entire workflow. Check retrieval permissions, define the actions that need review, and plan for failures before expanding access.

What to work toward

A deployment checklist covering permissions, review, monitoring, and rollback.

Read the AI evaluation guide →

1
Useful AI · 5 min read
How to Test Permissions-Aware Enterprise Search
Keep each answer inside the reader’s access boundary.
Read the guide →
2
Decision Quality · 5 min read
Design Human Approvals That Actually Control an AI Agent
Make approval meaningful at the point of action.
Read the guide →
3
Useful AI · 5 min read
A Small Language Model Deployment Checklist for Operating Teams
Check the operating environment around the model.
Read the guide →

Executives and portfolio operators

Run a clearer operating review

Make the definitions behind a number visible before asking AI to explain it. Connect evidence to a decision and give the follow-up a named owner.

What to work toward

An operating review with traceable measures, exceptions, and next actions.

Read the decision guide →

1
GTM Systems · 5 min read
Give Every Portfolio Metric a Definition Contract
Agree what each measure includes and excludes.
Read the guide →
2
GTM Systems · 4 min read
From AI Due Diligence to the First Operating Review
Carry diligence questions into an ongoing review.
Read the guide →
3
Decision Quality · 4 min read
Choosing an AI Workflow for the CEO’s Office
Choose bounded work that supports executive judgment.
Read the guide →

Founders with an idea to test

Start a focused founder pilot

Choose one customer problem and a narrow workflow. Use AI to organize the test while you own the evidence, the customer conversation, and the decision to continue.

What to work toward

A practical first pilot with a review date and a clear stop condition.

Read the GTM experiment guide →

1
GTM Systems · 5 min read
A Founder's First 30 Days With an AI Pilot
Plan the first month around learning from a real problem.
Read the guide →
2
Decision Quality · 5 min read
Build an Evaluation Dataset Before Expanding Your AI Pilot
Check the result against examples that matter to the user.
Read the guide →
3
GTM Systems · 5 min read
Calculate AI Cost per Accepted Task, Not Just per Token
Find out whether the useful result is worth the effort.
Read the guide →

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Return home

Read. Decide. Put it to work.

Start with the decision
in front of you.

Four practical paths through the field notes. Each connects a few focused reads to a method you can apply to your own situation.

Leaders choosing what to pilot

Evaluate an AI workflow

Move from a promising demonstration to a test you can trust. Start with the task, build an evaluation set, and compare the full cost of an accepted result.

What to work toward

A pilot brief with a baseline, acceptance criteria, and a decision owner.

Read the AI evaluation guide →

1
Useful AI · 5 min read
RAG or Fine-Tuning? Start With the Failure You Need to Fix
Choose the intervention that matches the actual failure.
Read the guide →
2
Decision Quality · 5 min read
Build an Evaluation Dataset Before Expanding Your AI Pilot
Turn quality expectations into representative test cases.
Read the guide →
3
GTM Systems · 5 min read
Calculate AI Cost per Accepted Task, Not Just per Token
Include review and rework in the cost comparison.
Read the guide →

Teams moving beyond a demo

Prepare for responsible deployment

Follow the data and authority through the entire workflow. Check retrieval permissions, define the actions that need review, and plan for failures before expanding access.

What to work toward

A deployment checklist covering permissions, review, monitoring, and rollback.

Read the AI evaluation guide →

1
Useful AI · 5 min read
How to Test Permissions-Aware Enterprise Search
Keep each answer inside the reader’s access boundary.
Read the guide →
2
Decision Quality · 5 min read
Design Human Approvals That Actually Control an AI Agent
Make approval meaningful at the point of action.
Read the guide →
3
Useful AI · 5 min read
A Small Language Model Deployment Checklist for Operating Teams
Check the operating environment around the model.
Read the guide →

Executives and portfolio operators

Run a clearer operating review

Make the definitions behind a number visible before asking AI to explain it. Connect evidence to a decision and give the follow-up a named owner.

What to work toward

An operating review with traceable measures, exceptions, and next actions.

Read the decision guide →

1
GTM Systems · 5 min read
Give Every Portfolio Metric a Definition Contract
Agree what each measure includes and excludes.
Read the guide →
2
GTM Systems · 4 min read
From AI Due Diligence to the First Operating Review
Carry diligence questions into an ongoing review.
Read the guide →
3
Decision Quality · 4 min read
Choosing an AI Workflow for the CEO’s Office
Choose bounded work that supports executive judgment.
Read the guide →

Founders with an idea to test

Start a focused founder pilot

Choose one customer problem and a narrow workflow. Use AI to organize the test while you own the evidence, the customer conversation, and the decision to continue.

What to work toward

A practical first pilot with a review date and a clear stop condition.

Read the GTM experiment guide →

1
GTM Systems · 5 min read
A Founder's First 30 Days With an AI Pilot
Plan the first month around learning from a real problem.
Read the guide →
2
Decision Quality · 5 min read
Build an Evaluation Dataset Before Expanding Your AI Pilot
Check the result against examples that matter to the user.
Read the guide →
3
GTM Systems · 5 min read
Calculate AI Cost per Accepted Task, Not Just per Token
Find out whether the useful result is worth the effort.
Read the guide →