The practical AI handbook

Better work.
One clear method.

Learn how to use AI for the work in front of you. Start with a real question, follow the steps, and check the result.

Find your guide ↓

Choose what you need to doMethods you can return to

01 / Sales research

How to research a sales account with AI

Build an account brief from verifiable evidence, then turn the unknowns into better discovery questions.

What you will work towardA concise account brief with sources, hypotheses, and questions.

Read the guide

02 / Go-to-market

How to design a GTM experiment with AI

Use AI to sharpen one customer hypothesis, define the test, and decide what the evidence would mean.

What you will work towardAn experiment brief with a decision rule and review date.

Read the guide

03 / Leadership

How to prepare an operating decision with AI

Turn scattered updates into a decision brief with traceable evidence, explicit tradeoffs, and accountable follow-up.

What you will work towardA decision brief and a short action record.

Read the guide

04 / AI operations

How to evaluate an AI workflow before scaling it

Start with one task, compare against a baseline, and inspect the failures before expanding access or automation.

What you will work towardA pilot plan with acceptance criteria, controls, and a stop rule.

Read the guide

05 / Publishing

How to write useful content with AI

Answer a real reader question with evidence, a practical example, and a clear explanation of how the work was produced.

What you will work towardAn article that helps a reader make a decision or take a next step.

Read the guide

06 / Working with AI

How to write an AI brief that produces reviewable work

Explain the task, supply the evidence, and define a result you can check before asking AI to begin.

What you will work towardA clear instruction that makes uncertainty and quality requirements visible.

Read the guide

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The practical AI handbook

Better work.
One clear method.

Learn how to use AI for the work in front of you. Start with a real question, follow the steps, and check the result.

Find your guide ↓

Choose what you need to doMethods you can return to

01 / Sales research

How to research a sales account with AI

Build an account brief from verifiable evidence, then turn the unknowns into better discovery questions.

What you will work towardA concise account brief with sources, hypotheses, and questions.

Read the guide

02 / Go-to-market

How to design a GTM experiment with AI

Use AI to sharpen one customer hypothesis, define the test, and decide what the evidence would mean.

What you will work towardAn experiment brief with a decision rule and review date.

Read the guide

03 / Leadership

How to prepare an operating decision with AI

Turn scattered updates into a decision brief with traceable evidence, explicit tradeoffs, and accountable follow-up.

What you will work towardA decision brief and a short action record.

Read the guide

04 / AI operations

How to evaluate an AI workflow before scaling it

Start with one task, compare against a baseline, and inspect the failures before expanding access or automation.

What you will work towardA pilot plan with acceptance criteria, controls, and a stop rule.

Read the guide

05 / Publishing

How to write useful content with AI

Answer a real reader question with evidence, a practical example, and a clear explanation of how the work was produced.

What you will work towardAn article that helps a reader make a decision or take a next step.

Read the guide

06 / Working with AI

How to write an AI brief that produces reviewable work

Explain the task, supply the evidence, and define a result you can check before asking AI to begin.

What you will work towardA clear instruction that makes uncertainty and quality requirements visible.

Read the guide

All how-to guides

All how-to guides